transavia.com plans to cease its Denmark operation
Schiphol
The transavia.com Board of Directors plans to reduce and eventually cease its Denmark operation no later than 1 April 2011.
Denmark’s airline business is struggling with huge overcapacity and last year the airline industry as a whole, including transavia.com, has suffered from a decrease in consumer confidence due to the economic crisis, the ash cloud, climbing oil prices and the rate of the dollar. This caused leisure segment bookings to fall behind on their prognoses. Unfortunately, forecasts for 2011, 2012 and after, do not show enough improvement either.
“It is common for new enterprises not to turn a profit immediately. Unfortunately, the forecasts for Denmark are not satisfactory, so we believe ending our operation in this market is the best decision”, according to Michiel Meijer, Managing Director of transavia.com.
transavia.com started its Denmark operation in autumn 2008 with flights from Copenhagen and Billund. The airline saw opportunities in the Danish charter market as well as the scheduled services market, especially for routes to destinations that are attractive to tourists.
transavia.com provides competitively priced air transport (scheduled services and charters) from the Dutch home bases of Amsterdam Airport Schiphol, Rotterdam The Hague Airport and Eindhoven Airport and from other Dutch regional airports (charter flights only) to more than 90 destinations throughout Europe. Over 95% of our tickets are sold through our website. In addition, the transavia.com website offers flight and travel related services, like our seat reservation service, online hotel bookings, car rental and travel insurance. On board our flights, we sell a wide variety of food products as well as flight and travel items. transavia.com differentiates itself by positioning its range of services as ‘low cost, low fare, with individual service’. Last year, transavia.com carried a total of 5.2 million passengers. We also operate ad hoc flights and lease aircraft capacity to other airlines, with or without crew and technical support. transavia.com is 100% owned by Air France KLM Group and has a 60/40% joint collaboration with Air France for Transavia France.
For more information, check: http://www.transavia.com