Destination ViennaDestination Vienna

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The longest and best known shopping street is Mariahilfer Strasse, situated between the city centre and the Westbahnhof (West Station). The large cheap chain stores with shoes, clothes and jewelery are found here. Don’t forget the side streets, such as Neubaugasse, where you’ll find young playful fashions, plenty of comical T-shirts, handbags, gadgets and things from the ’60s and Manga or Hello Kitty. Other well known shopping streets are Kärntner Strasse, Graben and Kohlmarkt. These are, as well as several other inner city streets, traffic-free pedestrian precincts. In the MQ museum complex, there are several small intriguing boutiques with clothes and accessories from young designers. If you prefer exclusive shopping, the fashion houses – with the likes of Chanel, Gucci, Cartier, Louis Vuitton – are sometimes cheek by jowl. In district 1, you’ll find Armani. At Kohlmarkt 3 - Gucci, and Chanel at Kohlmarkt 5. Vienna is the home city of the world famous designer Helmut Lang, and, not surprisingly, he has his own shop with fashions for both men and women (Seilergasse 6, District 1). The Freihaus district between Operngasse to Heumühlgasse, has been compared to the Latin Quarter in Paris or New York’s Greenwich Village. As a general rule, the main street in every Bezirk (district) has many shops. Remember to take cash, because not all shops accept cards.

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